Content2Consumer
The driving motto of creative industries "Content is king", spoken with a concealed smile, accepted by content distributors, overlooks the equally important slogan "Consumer is king". The expansion of OTT platforms with linear and on-demand content, as well as other forms of internet content distribution, is returning the power of decision-making to users.
With this in mind, another question immediately arises: does a user want this right to choose and if not, to whom are they ready to give it over? To a cable operator? To the editors of a national television? To the algorithms of sVoD services? To new media influencers-editors, commentators, social networks? To a pirate community or directly to content producers?
Regardless of the answer to the previous question, it is clear that the User who finances the Content must be the center of attention.
The company Content2Consumer explores how the content distribution and production industries respond to this new user's freedom of choice.
Content 2 Consumer
#c2c
Content 2 Consumer
#c2c
Content 2 Consumer
#c2c
Content 2 Consumer
#c2c
Content 2 Consumer
#c2c
Content 2 Consumer
#c2c
Content 2 Consumer
#c2c
Company
C2C is a specialized company engaged in the design and development of new technological and software media solutions, consulting and promotion.
Consalting
In the past, the founders and associates of C2C have created and participated in the creation of specific OTT solutions such as RTS Planeta, RTS Planeta Plus, RTS Zvuk, Muzzik FM, MTS TV, and other platforms.
Creative
The C2C creative team designs and introduces new television formats for various clients and budget frameworks.
Conference
C2C organizes an international media conference of the same name, held at the end of each year in Belgrade.
The C2C conference represents a meeting point for TELECOM operators and other content distributors with the creative industry, content producers, drama and entertainment program producers, TV channel founders, and On Demand platforms.
It is a place for meeting, exchanging opinions and experiences, presenting new projects and ideas, finding partners and co-producers, promoting new services and media offerings, premiering projects, media communication between the creative industry and content distribution operators, and defining joint actions of media entities.